Insatiably curious, outgoing, and bursting with energy, Laura is a passionate strategist who is constantly drawing inspiration and insight from her everyday surroundings. Her approach to strategy is a simplified way of thinking about the world; consistently questioning convention, nurturing ideas both big and small, and hunting for real human truths that enable brands to make authentic and effective connections with consumers.
Laura has spent the past six years of her career in advertising holding various agency roles in client service, research insights, and strategic planning, and working across a diverse range of client categories including retail, pharmaceuticals, consumer packaged goods, and the not-for-profit sector.
She brings to the table a cross-functional skill set, spanning brand planing, digital strategy, consumer segmentation, facilitation, storytelling, creative research, and just about everything in between to help her clients grow their businesses through the lens of the consumer.
Laura is the newest addition to the Lang team and is looking forward to making her mark in the world of corporate partnerships.
When she is not on the clock, Laura can be found on the ski slopes or on her road bike, enjoying the outdoors and exploring new and wild places.